Who We Are
Founded in 1920, the Salesmanship Club of Dallas brings together over 600 members to support children's mental health through its work with Momentous Institute, which provides innovative mental health services, education, and professional training. The Club also hosts THE CJ CUP Byron Nelson, a PGA TOUR event that has raised over $190 million for the Institute. Together, they aim to impact the lives of 1 million children and families by 2031.
What We Do
Annually, the Salesmanship Club hosts the prestigious Byron Nelson PGA tour event. In 2023, CJ Group took on the role of the official title sponsor, committing to a decade-long partnership with THE CJ CUP Byron Nelson. The tournament consistently attracts top-tier players from around the world. The tournament’s sole beneficiary, Momentous Institute, exists to build a world of emotionally thriving people through innovative mental health services, education, and professional training. Momentous Institute directly serves over 7,800 children and families each year through its nationally acclaimed Momentous School and innovative mental health services.
